Closed project A joint campaign to raise awareness around COVID-19

Alliance2015’s members facing Covid-19

Despite the prevention measures adopted by the government, thousands of Guatemalans went out every day. The reason: of their 16 million inhabitants, 60% live in poverty. Many people in Guatemala live from informal employment, so going out every day was their only way of ensuring their family’s economic survival.

Alliance2015’s members facing Covid-19

Ayuda en Acción and Helvetas run a campaign that seeked to address the lack of information.

The main objectives of the campaign are:

  • raise awareness and increase the availability of information on comprehensive personal care,
  • reduce social tensions, and
  • prevent contagiousness in the focal departments of Guatemala.

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